Take the Project Wild Thing pledge
As one of the founding partners of this campaign, can we encourage all #LoveOutdoorPlay partners to pledge to be a Wild Thing?!
And please pass it on… What can you do to Love Outdoor Play today and get wild in your own neighbourhoo0d?
Originally posted on Outdoor Nation:
The UK-wide campaign is big, bold and innovative – to be seen on billboards, in maternity units and on screen. Running the campaign is filmmaker David Bond, who has appointed himself Marketing Director for Nature, in an attempt to advertise the benefits of nature to the nation.
“According to UNICEF we are raising the unhappiest kids in the developed world. Fewer than 10% of children play in wild places, compared with 50% a generation ago, kids roam far less and half of kids have been stopped from climbing trees, and 20% from playing conkers or tag.
“The lure of the indoors – with TV, the internet and computer games – is creating a generation that has no connection with the natural world. My kids are 3 and 5 and they scream if…
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