Media

MEDIA RELEASE – 18.10.2012

Cut the cost of Christmas and give the gift of outdoor play

Play Experts are today calling on parents frustrated by the rising cost of Christmas, to put the fun back in the holidays without breaking the bank and get their children outside enjoying some good old fashioned play.

With parents often turning to expensive toys, gadgets and gizmos to keep their kids amused over Christmas, Play England’s Love Outdoor Play campaign is reminding cash-strapped families that children love nothing more than simply being outside and playing! In fact, research has shown that it is a myth that children prefer indoor play activities such as computer games, with the majority saying the preferred to play outside at the park (79%), ride a bike (77%) or play ball games (76%)1.

Cath Prisk, Director of Play England, hosted by the National Children’s Bureau, said: “Wrapping up warm and getting out to climb a tree, have a kickabout with friends or, weather permitting, build a snowman are all guaranteed antidotes to a couch-potato Christmas. With many families having to watch the pennies at this time of year, we think healthy outdoor play activities should be at the top of everyone’s Christmas wish-list.”

The Love Outdoor Play campaign is part of a wider initiative by the Free Time Consortium to mobilise an army of volunteers to get more children out playing– so far nearly 40,000 people have come forward to help out. For outdoor play ideas and to get involved in play, visit www.loveoutdoorplay.net or follow the campaign on Facebook and Twitter.

 

ENDS

For more information please contact Play England on 0207 843 6300 or the NCB media office on 020 7843 6045/47. Out of hours mobile: 07721 097 033.

Notes to editors

1 Research carried out by OnePoll for Savlon and Play England in June 2011, amongst 2,000 children between the age of 6 and 15.

About Play England
Play England is hosted by the leading children’s charity the National Children’s Bureau (NCB), and campaigns for all children to have the freedom and space to play throughout childhood. As the national organisation for children’s play, Play England works with all those who have an impact on children’s lives to support and champion play as an essential part of childhood. For further information visit: www.playengland.org.uk.

About the Free Time Consortium
Play England is part of the Free Time Consortium (FTC), a growing collective of local and specialist organisations working together to increase freedom to play. The Consortium is founded on the principle of sharing information and resources to support more children to play more often. Through promoting good practice, and joint fundraising local Play Associations, forums, networks and national specialist organisations aim to make sure that all children in England have the time, space and opportunity to play throughout their daily lives. For more information visit www.playengland.org.uk/ftc.

About the National Children’s Bureau
The National Children’s Bureau is a leading research and development charity working to improve the lives of children and young people, especially the most vulnerable. We work with children, for children to reduce the impact of inequalities, by influencing government policy, being the voice for 200,000 front-line professionals, and inspiring practical solutions on a range of social issues including health, education and youth justice, through our extensive research and evidence work. Every year we reach more than 100,000 children and young people through our membership scheme, links with voluntary, statutory and private organisations, and the 30 specialist partnership programmes that operate under our charitable status.

www.ncb.org.uk

 

MEDIA RELEASE – 18.10.2012

Join the play ‘army’ and help children have more fun outdoors this half-term

Play England is calling on everyone to Love Outdoor Play this half term to help make sure that children today can experience the everyday outdoor adventures enjoyed by previous generations.

The Love Outdoor Play campaign, led by Play England and supported by thousands of mums and dads, as well as hundreds of community based organisations, is encouraging everyone to get involved in getting more kids outside.  The public is being asked to put their favourite place to play on the online play map, help out at a local play project, or simply take their kids outside to play.

As part of a Cabinet Office funded programme Play England and the Free Time Consortium, made up of 17 local and specialist voluntary sector organisations, has been mobilising an army of play volunteers. This summer alone, over 11,000 volunteers were recruited to give almost 65,000 hours of their time to local projects and events that support children’s play, which meant over half a million extra children could get out and play.

Nick Hurd, The Minister for Civil Society, said: “The £2 million grant we awarded Play England is already showing great results with 11,000 new volunteers giving 65,000 hours of their time to support kids playing outdoors this summer.

“If you wanted to volunteer and get involved in the Olympics this summer but missed out, why not consider helping more young people play outdoors this autumn half-term by becoming a play volunteer.  We all know how much children love playing outside and how important it is to their development, which is why I would encourage people to get involved to make this half-term special for more children.”

Cath Prisk, Director of Play England hosted by the National Children’s Bureau, said: “There is a staggering amount of evidence that outdoor play is an essential part of children’s health and happiness, yet children face more barriers to playing outside than ever before. Crucially, having children playing outside, and actively involving adults in providing great play opportunities for them, make our communities better places to live.

“We’ve been overwhelmed with the support Love Outdoor Play has received from the public so far. During the Olympic summer thousands got involved in helping kids play outdoors, be active, have fun, make friends, get to know their neighbours and connect to local patches of nature. We are now calling on everyone – whatever time, money or resources they can spare – to give something back this half term and help a kid get closer to nature and get outside and play.”

For ideas on how you can take action to make sure more children can play out more often, visit www.loveoutdoorplay.net.

ENDS

For more information please contact the NCB media office on 020 7843 6045/47. Out of hours mobile: 07721 097 033.

Notes to editors

About Play England

Play England is hosted by the leading national children’s charity the National Children’s Bureau (NCB), and campaigns for all children to have the freedom and space to play throughout childhood. As the national organisation for children’s play, Play England works with all those who have an impact on children’s lives to support and champion play as an essential part of childhood. For further information visit www.playengland.org.uk.

About the Free Time Consortium

Play England is part of the Free Time Consortium (FTC), a growing collective of local and specialist organisations working together to increase freedom to play. The Consortium is founded on the principle of sharing information and resources to support more children to play more often. Through promoting good practice, and joint fundraising local Play Associations, forums, networks and national specialist organisations aim to make sure that all children in England have the time, space and opportunity to play throughout their daily lives. For more information, visit www.playengland.org.uk/ftc. 

About the National Children’s Bureau

The National Children’s Bureau is a leading research and development charity working to improve the lives of children and young people, especially the most vulnerable. We work with children, for children to reduce the impact of inequalities, by influencing government policy, being the voice for 200,000 front-line professionals, and inspiring practical solutions on a range of social issues including health, education and youth justice, through our extensive research and evidence work. Every year we reach more than 100,000 children and young people through our membership scheme, links with voluntary, statutory and private organisations, and the 30 specialist partnership programmes that operate under our charitable status.

www.ncb.org.uk

MEDIA RELEASE – 20.01.2012

Play England calls for community action to help children missing out on outdoor play

More local support to help children play outside is being called for by Play England, part of leading children’s charity the National Children’s Bureau, as a growing body of research shows that children today do not have the same opportunities to play outside as their parents did, and are missing out on everyday childhood experiences.

The research shows that:

  • Just 21% of children play outdoors every day near home, compared to 71% of their parents when they were a child; 1
  • 7 out of 10 parents feel that taking their children to an outside space to play is a real treat and children feel the same, with a reported 59 per cent wishing they could play outside in natural places more and; 2
  • one third of today’s children say they have never built a den, 32 per cent say they have never climbed a tree and one in ten children have never ridden a bike.2

The Government has awarded £2 million through a Big Society Fund to the Play England Free Time Consortium, a group of 17 local and specialist organisations working together to increase children and young people’s opportunities for play and recreation.  The money will enable the consortium to drive community involvement so that they can help make their neighbourhoods places where children can play outside more often.

Catherine Prisk, Director of Play England, said: ‘Playing outside, chalking on the pavement, climbing trees and riding your bike are simple pleasures that many of today’s children are missing out on. Play is essential for children’s health and happiness now, and is also essential for making friends, building key skills for the future and for feeling you are part of a community. The Love Outdoor Play Campaign – backed up by real opportunities offered by local organisations across the country – will make it easy for everyone to get involved in making England a place where children once more have the freedom to play outside every day after school and in the holidays.’

Minister for Civil Society Nick Hurd said: ‘I think we all know the importance of play to children.  Over the past ten years a culture of red tape has stifled the freedom of children to climb trees, make dens and enjoy the simple pleasure of outdoor play. That is why we have awarded £2 million to Play England so that they can get more people involved in creating invaluable opportunities for children to play outside – this is all part of our drive to create a bigger stronger society where people are empowered to make a difference to their community.’

The consortium brings together local voluntary sector groups from across England who will offer a range of volunteering opportunities that include street parties, holiday play schemes, helping out on adventure playgrounds, or becoming a trustee.  It is expected to create over create over 20,000 new volunteering opportunities. There will also be one off opportunities to help build new play spaces – such as making rope swings or digging paddling pools – and for professionals to help their local play organisation with their website or their business plans. In addition there will be special programmes for young people to volunteer in their own communities, and further afield.

Volunteering has always been at the heart of play services across the country providing invaluable benefits for local communities, children and the volunteers themselves.  At Shiremoor Adventure Playground in North Tyneside Justine, a parent who regularly takes her five-year-old  to the playground, started volunteering 16 months ago.  Inspired by the staff and the amazing work they do with the children and young people, she discovered a grant that could help them plug gaps in funds.  Justine applied for the grant, and last October, the playground received £4,400 from the Big Lottery Fund to run weekly youth sessions. She now volunteers at the playground five days a week and last year started an NVQ level 2 in Playwork.

Justine said: ‘Volunteering has increased my confidence and given me perspective on what I want to do with my life. If someone had said to me a year ago I’d be doing this I’d have said no way -  I’d never have thought I’d go back to college. Kids can always turn everything into a positive, they have me on a high all the time – I love it!

She continued: ‘Whatever your skills, whatever time you have to spare, there is a way that you can help your neighbourhood become a place where children have more freedom to play outside. ‘

The public is being asked to take the first step, by logging onto www.LoveOutdoorPlay.net  to find out how they can get involved. Through the blog, email, Facebook and Twitter supporters will be kept up to date with opportunities across the country – and they are also invited to share how their support is helping more children have the freedom to play outside a bit more every day.

ENDS

NCB media Office on 020 7843 6045 / 6047,or media@ncb.org.uk for enquiries/interview bids. Out of hours mobile 07721 097 033

Cabinet Office Press Office 22 Whitehall LONDON SW1A 2WH, Elise Simpson 0207 276 0393, www.cabinetoffice.gov.uk, out of hours telephone 07699 113300 and ask for pager number 721338

Notes to editors

Research was carried out by:

1 ICM in June 2007 for Play England to support Playday 2007.
2 OnePoll in June 2011 for Savlon/Play England to support Playday 2011

Unicef reports continue to show that England is still one of the unhappy places to grow up.

Across the UK we’ve just celebrated 20 years since we signed the UN Convention on the Rights of the Child. Yet what do we do to support article 31 – the right of all children and young people to have freedom to play and time and space for recreation?

About Play England

Play Englandis part of the leading national children’s charity the National Children’s Bureau (NCB), and campaigns for all children to have the freedom and space to play throughout childhood. As the national organisation for children’s play, Play England works with all those who have an impact on children’s lives to support and champion play as an essential part of childhood. For further information or to talk to a media spokesperson, call 020 7843 6045 or 07721 097033 or visit www.playengland.org.uk.

The Play England Free Time Consortium brings together 17 local and specialist voluntary sector organisations supporting children’s play from Torbay to North Tyneside. The Social Action Fund is contributing £2 million to support the consortium in campaigning to increase social action in support of outdoor play for children, in promoting outdoor play, providing play resources and setting up or expanding play schemes through social action, so that far more children can enjoy outdoor play on their own streets, in local parks and play spaces, in adventure playgrounds, after school and in holiday play schemes. Projects will also support parents in setting up local groups to increase outside playtime and offer young people – including disabled children – dedicated volunteering programmes both in their own neighbourhoods and further afield. For more information please go to www.playengland.org.uk or www.loveoutdoorplay.net

About the National Children’s Bureau

The National Children’s Bureau’s (NCB) mission is to advance the well-being of all children and young people across every aspect of their lives.  As the leading national charity which supports children, young people and families, and those who work with them, across England and Northern Ireland, we focus on identifying and communicating high impact, community and family-centred solutions. We work with organisations from across the voluntary, statutory and private sectors through our membership scheme and through the sector-led specialist networks and partnership programmes that operate under our charitable status www.ncb.org.uk

PRESS BRIEFING – 31.03.2011

Do Some Good for Love Outdoor Play

Orange launches a mobile volunteering app today that will allow children, families and volunteers to map places to play. Called ‘Do Some Good’ the revolutionary app from Orange allows iPhone users to mobile volunteer. A total of 12 actions are on the app, one of which is to map places to play for the Love Outdoor Play movement.

The Do Some Good website is at http://dosomegood.orange.co.uk/.

For the Orange newsroom visit http://newsroom.orange.co.uk/.

For Love Outdoor Play contacts scroll down to the end of this page.

….

Correction: Please note that there are now over 70 supporters of this campaign, 40 more than in the press release below.

PRESS RELEASE – FOR PUBLISHING ON OR AFTER 14.09.2010

Authors, explorers and charities unite to revive outdoor play

More than 30 respected authors, charities and explorers have come together to say that a ‘big society’ needs more children playing outdoors in our streets, parks and communities.

“Having the freedom to play outdoors improves the well-being of children and their communities. Together, we are building a visible community to support reasonably safe exploration, adventure and play. Wherever you see a Love Outdoor Play sticker or symbol, you’ll find people who welcome play and are looking out for young people” is the manifesto for the Love Outdoor Play campaign which launches on Tuesday 14th September.

“We are asking people to take a very simple action. Make or get a Love Outdoor Play sticker and put it up where you live or work. Research shows that in many communities we’re afraid of what other parents will think of us if we let our kids out to play or walk to school. By putting a sticker up you not only show that you support outdoor play but can start a conversation about how play can be improved for children where you live” explains Daniel Raven-Ellison, one of Love Outdoor Play’s organisers.

The Love Outdoor Play symbol is available under a creative commons non-commercial share-alike license. As long as you are not making a profit from the symbol and credit Love Outdoor Play anyone can use the symbol.

Authors The Geography Collective (Mission:Explore), Lenore Skenazy (Free Range Kids), Sue Atkins (Raising Happy Children for Dummies), Sue Palmer (Toxic Childhood), Nicola Baird (Homemade Kids), Bethe Almeras (Grass Stain Guru) have come together with explorers Benedict Allen, Olly Steeds, Jake Meyer, Alistair Humphreys and Bonita Norris in an effort to get more children playing outdoors again. The campaign is also supported by Play Scotland, Play England, the Campaign for Adventure, Digi Mums, Play Association Tower Hamlets, Institute of Outdoor Learning, Alliance for Childhood and the Association of Play Industries. A full list of supporters can be found at www.loveoutdoorplay.net.

Anyone can join the campaign and help to crowd fund stickers at www.loveoutdoorplay.net.

ENDS

Pictures:

Versions of the Love Outdoor Play symbol can be found at http://loveoutdoorplay.net/stickers/sticker-images

Notes to Editor:

Love Outdoor Play is being officially launched on the 14th of September. The campaign is led by The Geography Collective, a partnership of geography teachers, academics and explorers who work together to help young people learn about the world in new ways.

Contact for media enquiries to The Geography Collective:

@LoveOutdoorPlay @GeoColllective http://www.thegeographycollective.wordpress.com

LoveOutdoorPlay@thegeographycollective.co.uk

Daniel Raven-Ellison       M: 07920 116748           E: daniel@thegeographycollective.co.uk

Abi Woodman                    M: 07870 417056           E: abigail@thegeographycollective.co.uk

Comments
6 Responses to “Media”
  1. Mike Biddulph says:

    Hi. You might find this short video interesting. Good luck with your campaign.
    Mike

  2. We would love to support your campaign – as a manufacturer of Outdoor play equipment for families, we believe in fresh air for EVERYONE in the family.

    Take a look at our site http://www.gardengamesltd.co.uk perhaps we can get some of our retailers to support the campaign too??

    get in touch we would love to support you.

  3. Would love to become an Australian ambassador if you need one. Take a look at my fb page – Caro & Co or my blog http://salisburydowns.wordpress.com to see if you feel I qualify. Will sing your message loud and long. Cheers. xx

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